No matter what role(s) you perform — implementer, developer, designer, content creator, etc — you’re going to make mistakes — how you deal with them will dictate your success with WordPress.
I used to really dread writing headlines for blog posts because I was really bad at it. Turns out I just lacked the right tools for writing great headlines.
Content marketing is about putting something of value into the world, and trusting that you will get something valuable back–indirectly. Being strategic about what you give maximizes the chances of a getting back what you need from your efforts.