For the last few months David and I have been working on two different plugins with the same goal: helping you convert more. Conversion rate is simply a measure of how well your site is reaching its goal. Are you making sales, generating leads, getting mailing list sign ups? Whatever the point of your site, you need to know how well you’re doing and how to do better.
We’ve made a lot of plugins to help you make websites. Now we’re making plugins to help your sites perform better for you.
Honestly we didn’t plan on building two plugins for conversion rate optimization. David wanted to understand how forms performed better, so he made FormWorks. I was annoyed with how complicated A/B testing was and wanted something simple, so I made Ingot. We’re developers — we code solutions to problems.
We want you’re sites to work better for you. We want them to be smarter sites that deliver better results based on real data.
A/B Testing Made Easy
Ingot grows out of the nagging sense of guilt I have for not doing very much A/B testing on this site. I did a few price tests with some custom code, but it wasn’t very scientific.
I know I should be constantly testing, but it takes a lot of time to set up, then more time to analyze the data. Also, I’d need more traffic to get results. I wanted something that was simple, worked in WordPress and didn’t require tons of traffic to get results.
So, I spent a lot of time making my own plugin to make this easy for you. It’s called Ingot. It takes only a few minutes to setup and then you just let it run and optimize your site for conversions.
Ingot does have basic stats to show conversion rates of different variants, but it’s not an analytics reporting plugin. You create a test group, add your variants and it does the math for you. Over time it will show the best variants more and eliminate the under performers. Ingot also tracks where conversions come from, and what a user clicks instead of the link that would count as a conversion. This is going to power more intelligent choices, but, the user experience will be just as easy, still no math or analysis needed from you.
Do Your Forms Work For You?
David spent the last few years working on building Caldera Forms. Forms are a key part of a site. They are how you make a sale, generate a lead or capture a new subscriber for your mailing list. But just having a form that works, technically speaking, isn’t enough. You need to know if it works for your end users. Does it convert? If not, why not?
FormWorks, tells you how your site visitors use your forms and gives you actionable intel on how to improve them. I’ve been using it here on this site and on my personal site and finding it really insightful. Russ Aaron from Gravity Styles used it to improve his mailing list sign ups, which are powered by Gravity Forms, one of the many plugins FormWorks supports.